WSQ Approved Digital Marketing Course in Singapore
The WSQ Digital Marketing Course offers exceptional value for money, teaching you step-by-step how to effectively market a business online from the ground up across all major digital channels.
WSQ
Singapore Workforce Skills Qualifications
SkillsFuture Eligible
PSEA
Post Secondary Education AccountCourse Start Date
Schedule
- Days: 2 Days
- Duration: 14 Hours
- Timings: 9:30 AM - 5:30 PM
- 10 Anson Road, 26-08A International Plaza, Singapore 079903
Schedule
- Days: 2 Days
- Duration: 14 Hours
- Timings: 9:30 AM - 5:30 PM
- 10 Anson Road, 26-08A International Plaza, Singapore 079903
Schedule
- Days: 2 Days
- Duration: 14 Hours
- Timings: 9:30 AM - 5:30 PM
- 10 Anson Road, 26-08A International Plaza, Singapore 079903
Search Engine Marketing(SEM) Course
- TGS-2024046791
- Mode of Training - Physical, in-class training
- Course Subsidy Validity - 13-06-2024 - 12-06-2026
- Register Now
Search Engine Optimization(SEO) Course
- TGS-2024046816
- Mode of Training - Physical, in-class training
- Course Subsidy Validity - 14-06-2024 - 13-06-2026
- Register Now
Social Media Marketing(SMM) Course
- TGS-2024047503
- Mode of Training - Physical, in-class training
- Course Subsidy Validity - 03-07-2024 - 02-07-2026
- Register Now
Who Should Attend This WSQ Digital Marketing Course in Singapore
The WSQ Digital Marketing Course in Singapore is perfect for marketing professionals, entrepreneurs, and business owners who want to boost their digital marketing expertise and achieve online growth using effective search engine and social media strategies.
Business professionals
Analyst
Entrepreneur
Training Professionals
Student
Course Completion Requirements
For courses with assessment (WSQ courses): minimum 75% attendance is required and passing the assessment is a must for completion of course and receiving certificate.
Above 16 years old
High School Level English
Basic internet & computer operation skills
WSQ Approved Digital Marketing Course in Singapore
Course Objectives
This course introduces the core principles and practical skills required for digital marketing success. By the end of the course, learners will be able to define the key components of a digital marketing strategy, understand campaign structures, and identify common marketing objectives. Specifically, participants will:
- Grasp fundamental digital marketing concepts, including its benefits, challenges, and how to plan a campaign effectively.
- Explore different web presence strategies and learn how to choose the right keywords for search engine optimization (SEO).
- Identify and navigate various social media platforms, including how to set up and use them for marketing purposes.
- Understand how strong social media management supports brand promotion and lead generation.
- Use a social media management tool to schedule posts and manage engagement.
- Learn about different online marketing methods such as search engine marketing, email marketing, and mobile marketing.
Why Should You Join Digital Marketing Training?
- WSQ-Certified Training Centre
- Latest and Industry-Relevant Course Modules
- Hands-on Training Led by Experienced Professionals in Singapore
- Step-by-Step Guidance to Understand the Fundamentals of Internet Marketing
- Real-World Case Studies and Practical Examples
- Individual Attention for Every Participant
- Expert-Curated Curriculum Tailored for Singapore’s Market
- Certificate of Achievement Upon Successful Completion
What You Will Learn?
- Gain a clear understanding and strategic perspective of Digital Marketing.
- Learn how to perform effective Search Engine Optimization (SEO) to boost your website’s ranking on platforms like Google.
- Understand the fundamentals of Google Ads (PPC) and how to run paid ad campaigns.
- Master the essentials of Email Marketing to reach and engage your audience.
- Develop skills in Social Media Marketing across popular platforms.
- Gain comprehensive knowledge of modern digital marketing tools, techniques, and best practices.
- Undergo assessments to ensure complete understanding of current digital marketing approaches and tools.
- Use digital marketing as a powerful and competitive business tool.
- Apply digital strategies in a proactive and results-driven way.
Why Choose Digital Marketing
Boost Your Digital Marketing Skills in Just 2 Days!
Now enjoy up to 90% funding from SSG, plus earn a globally recognized certificate from ICDL and SSG upon completion.Our hands-on Digital Marketing Course empowers learners to position their brand effectively using key online channels such as Google Ads, Search Engine Optimization (SEO), and more. You'll gain practical knowledge on:
- Driving business growth through digital platforms
- Earning revenue through websites
- Attracting highly targeted traffic
- Conducting keyword research
- Leveraging powerful online tools for brand visibility
- By the end of this course, you'll gain strong command over essential digital marketing techniques and be equipped to apply them confidently in real-world scenarios.
Training fee: WSQ Digital Marketing Course
| Self-sponsor/ Non-SME Company Sponsor | SME Company Sponsor | |||
|---|---|---|---|---|
| Full Course Fee (no funding) |
Age 21-39 S/PRs (SkillsFuture Funding Baseline) |
Age 40 above (SkillsFuture Mid-career Enhanced Subsidy) |
SME Company Sponsor (SkillsFuture Enhanced Training support for SMEs) |
|
| Full Course Fee (bef funding) | $550.00 | $550.00 | $550.00 | $550.00 |
| SkillsFuture Funding (WSQ) | - $0.00 | - $275.00 | - $385.00 | - $385.00 |
| GST (On Full Fee) | + $49.50 | + $49.50 | + $49.50 | + $49.50 |
| Total Payable (After Funding and GST Included) |
$599.50 (After Funding and GST Included) |
$324.50 (After Funding and GST Included) |
$214.50 (After Funding and GST Included) |
$214.50 (After Funding and GST Included) |
Payable amount after WSQ funding is eligible for further support from SFEC, SkillsFuture, PSEA & UTAP where applicable.
Discount policy:
- 4 pax from a same group: 5% discount for each person
- 5 pax from a same group: 10% discount for each person
Assessment Plan:
- Practical Performance: 1 hour
Unsure if this course is suitable for you? Take this Quick test to help you decide.
Grants available
WSQ
Singapore Workforce Skills Qualifications
WSQ : Baseline funding deduction upto 70% for Singaporeans/ PRs. Further SFEC, Absentee Payroll and WSS applicable.
SkillsFuture Eligible
SkillsFuture Credit : Singaporeans can use $500 SkillsFuture Credits for this training to offset the course fees
PSEA
Post-Secondary Education Account
PSEA : are available for Singaporean Citizens to cover the approved fees and charges related to WSQ programs.
WSQ Search Engine Optimization (SEO) Course Outline
Lesson 1
- Interpret the relationship between the principles of search engine optimization and website internet marketing strategies.
Lesson 2
- Perform keywording to enhance search engine visibility and effectiveness of digital content.
Lesson 3
- Evaluate competitor advertising links to provide insights for marketing strategies.
Lesson 4
- Administer search engine programs to improve search engine visibility and performance.
Lesson 5
- Analyses the key performance indicators from SEO efforts across various digital channels.
Lesson 6
- Identify trends and developments in emerging technologies that have impacted the digital marketing landscape
Lesson 7
Establish clear communication channels to share SEO insights with content teams to optimise content creation.
Lesson 8
- Develop search engine marketing strategies for implementation of marketing campaigns.
WSQ Search Engine Marketing (SEM) Course Outline
Lesson 1
- Identify trends of different social media platforms to optimise ad copy.
Lesson 2
- Analyse website analytics using quality score and conversation rates to optimise ad campaigns.
Lesson 3
- Analyse daily performance of PPC account across multiple advertising platforms to enhance campaign.
Lesson 4
- Develop appropriate strategies for paid search advertising with actionable metrics from keywords segmentation .
Lesson 5
- Evaluate the impact of poor-quality traffic with targeted digital advertising techniques and third-party tools.
Lesson 6
- Generate customer reporting on paid search initiatives from spilt testing techniques conducted on different websites, layout and design.
WSQ Social Media Marketing (SMM) Course Outline
Lesson 1
- Develop structured strategies in line with organisational objectives for their social media marketing campaign
Lesson 2
- Evaluate the feasibility of social media marketing opportunities according to the social media platform functionalities and capabilities.
Lesson 3
- Determine the suitability applications of various social media platforms including their usage policies and compliance with privacy legislation
Lesson 4
- Assess the effectiveness of social media marketing by monitoring the outcome from building up the community of advocates on the platform.
Lesson 5
- Evaluate the impact of organisation social media marketing based on consumer reviews, user-generated content and the behaviour of the online customers
Lesson 6
- Establish social media marketing objectives with scheduling tools to ensure adherence to copyright and intellectual property laws.
FAQ WSQ Digital Marketing Course in Singapore
Why should I go for a WSQ Digital Marketing Course?
We live in a digital-first world where businesses thrive online. If you’re not familiar with digital marketing today, you’re missing out on one of the most essential skill sets in the modern marketing landscape. The WSQ Digital Marketing Course in Singapore is designed to equip you with the knowledge and tools to successfully promote businesses online. This course helps you identify your target audience, build impactful campaigns, and grow your brand with confidence in a competitive market.
What if I fail or do not complete the assessment?
If you do not pass the assessment or fail to complete the course, you will be considered “non-competent” and will not receive the Statement of Attainment (SOA). In such cases, you will be required to pay the full course fee, including the portion initially subsidized under SSG funding.
Why should I choose WSQ Digital Marketing Course Singapore?
This course is a valuable investment in your professional growth. Tailored to meet industry standards, it offers hands-on experience and practical skills you can apply immediately. With the WSQ Digital Marketing Course Singapore, you’ll benefit from:
- Local expert trainers
- Real-world projects and guided practical sessions
- A recognized Certificate of Achievement
- A well-structured curriculum covering all major areas of digital marketing
Who is eligible for the WSQ Digital Marketing Course Singapore?
Anyone with an interest in digital marketing is welcome. Whether you’re a beginner or a working professional, this course is ideal for:
- Job seekers
- Students
- Entrepreneurs
- Marketing professionals
- Bloggers
- SME employees looking to upgrade their skills
Which topics will I learn in the Digital Marketing Training?
The course provides a comprehensive introduction to all major digital marketing areas. You’ll learn how to:
- Run Email Marketing campaigns
- Manage and optimize Google Ads
- Execute Search Engine Marketing (SEM) strategies
- Improve website ranking through SEO
- Plan and implement Social Media Marketing
- Handle Online Reputation Management (ORM), Blogging, and Campaign Tracking
What is the future of digital marketing?
Digital marketing is not just the present—it’s the future. With increasing digital adoption across industries, there’s a growing demand for skilled digital marketers. Whether you aim to freelance, consult, or start your own digital agency, the opportunities are endless. As technology evolves, so will digital strategies—making this a dynamic and high-growth career path.