WSQ Search Engine Marketing Course in Singapore
Join our WSQ Search Engine Marketing Course in Singapore to master keyword research, ad copywriting, and campaign optimization with certification.
WSQ
Singapore Workforce Skills Qualifications
SkillsFuture Eligible
PSEA
Post Secondary Education AccountCourse Start Date
Schedule
- Days: 2 Days
- Duration: 14 Hours
- Timings: 9:30 AM - 5:30 PM
- 10 Anson Road, 26-08A International Plaza, Singapore 079903
Why Choose Us
- Expert Local Trainers
- Hands-on Training by experts
- Certificate of Achievement
SSG Course Details
- TGS-2024046791
- Mode of Training - Physical, in-class training
- Course Subsidy Validity - 13-06-2024 to 12-06-2026
- Register Now
Who Should Attend This WSQ Search Engine Marketing (SEM) Course in Singapore
The WSQ Search Engine Marketing (SEM) course in Singapore is perfect for digital marketers, entrepreneurs, business owners, and marketing professionals who want to boost their online visibility and attract targeted traffic through proven SEM techniques.
Business professionals
Analyst
Entrepreneur
Training Professionals
Student
Course Completion Requirements
Minimum 75% attendance is required in order to complete the course and receive the course completion certificate
Above 16 years old
High School Level English
Basic internet & computer operation skills
What Will You Learn WSQ Search Engine Marketing Course
- SEM Fundamentals: Learn the core principles of search engine marketing and its role in online success.
- Keyword Research: Discover how to identify high-performing keywords that drive targeted traffic.
- Ad Creation: Develop effective, conversion-focused ads to reach the right audience.
- Campaign Management: Set up, monitor, and optimize SEM campaigns for maximum performance.
- Analytics & Reporting: Use tools like Google Analytics to measure results and improve strategy.
- Budget Optimization: Manage ad spend wisely to ensure a strong ROI.
- Industry Best Practices: Stay ahead with the latest trends, techniques, and tools in SEM.
Target Audience
Tap into the power of digital marketing via our WSQ Search Engine Marketing (SEM) Course in Singapore. The SEM course is tailored for professionals, and thus imparts all the essential information on maximizing search engine campaigns for traffic and conversions. You will gain knowledge from world class practitioners, learn to use the Google Ads interface, and learn the essential principles and strategies behind managing search engine marketing campaigns. Following the SEM course will provide you with practical skills, good insights and competitive advantage. Enhance your marketing ability and develop your career. Enrol today and change your business to gain measurable results online.
Training fee: WSQ Search Engine Marketing Course
| Self-sponsor/ Non-SME Company Sponsor | SME Company Sponsor | |||
|---|---|---|---|---|
| Full Course Fee (no funding) |
Age 21-39 S/PRs (SkillsFuture Funding Baseline) |
Age 40 above (SkillsFuture Mid-career Enhanced Subsidy) |
SME Company Sponsor (SkillsFuture Enhanced Training support for SMEs) |
|
| Full Course Fee (bef funding) | $550.00 | $550.00 | $550.00 | $550.00 |
| SkillsFuture Funding (WSQ) | - $0.00 | - $275.00 | - $385.00 | - $385.00 |
| GST (On Full Fee) | + $49.50 | + $49.50 | + $49.50 | + $49.50 |
| Total Payable (After Funding and GST Included) |
$599.50 (After Funding and GST Included) |
$324.50 (After Funding and GST Included) |
$214.50 (After Funding and GST Included) |
$214.50 (After Funding and GST Included) |
Payable amount after WSQ funding is eligible for further support from SFEC, SkillsFuture, PSEA & UTAP where applicable.
Discount policy:
- 4 pax from a same group: 5% discount for each person
- 5 pax from a same group: 10% discount for each person
Assessment Plan:
- Practical Performance: 1 hour
Unsure if this course is suitable for you? Take this Quick test to help you decide.
Grants available
WSQ
Singapore Workforce Skills Qualifications
WSQ : Baseline funding deduction upto 70% for Singaporeans/ PRs. Further SFEC, Absentee Payroll and WSS applicable.
SkillsFuture Eligible
SkillsFuture Credit : Singaporeans can use $500 SkillsFuture Credits for this training to offset the course fees
PSEA
Post-Secondary Education Account
PSEA : are available for Singaporean Citizens to cover the approved fees and charges related to WSQ programs.
WSQ Search Engine Marketing (SEM) Course Outline
Lesson 1
- Identify trends of different social media platforms to optimise ad copy.
Lesson 2
- Analyse website analytics using quality score and conversation rates to optimise ad campaigns
Lesson 3
- Analyse daily performance of PPC account across multiple advertising platforms to enhance campaign.
Lesson 4
- Develop appropriate strategies for paid search advertising with actionable metrics from keywords segmentation .
Lesson 5
- Evaluate the impact of poor-quality traffic with targeted digital advertising techniques and third-party tools.
Lesson 6
- Generate customer reporting on paid search initiatives from spilt testing techniques conducted on different websites, layout and design.
FAQs for the WSQ Search Engine Marketing (SEM) Course in Singapore
What is the WSQ Search Engine Marketing (SEM) course?
This course equips you with the skills to manage paid search campaigns, improve online visibility, and drive targeted traffic using platforms like Google Ads.
What if I fail/did not complete the assessment?
You will be marked as non-competent and will not receive the Statement of Attainment (SOA). The full course fee, including SSG’s funded portion, will still be applicable.
What will I learn in this course?
You’ll gain knowledge in SEM fundamentals, keyword research, ad creation, bidding strategies, campaign setup, optimization, and performance tracking using analytics tools.
Is this course suitable for beginners?
Yes, it’s designed for both newcomers and those with some digital marketing experience, offering a practical and accessible learning experience.
How long is the WSQ SEM course?
The course typically runs over two days.
Will I receive a certificate after completing the course?
Yes, a WSQ Statement of Attainment (SOA) will be awarded upon successful completion, recognized by employers in Singapore.
Are there any prerequisites for this course?
No formal prerequisites are required, though having basic knowledge of digital marketing can be beneficial.
Who should take this course?
No formal prerequisites are required, though having basic knowledge of digital marketing can be beneficial.